The man's wife sees him talking on the phone in a secretive manner. One notable commercial, "State of Unrest", shows a man awake at 3:00 in the morning on the phone with a State Farm representative. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern.Īlso in 2011, State Farm premiered its "State of." advertising campaign. A State Farm agent will then appear, as if by magic, and help the group out with their problem. Someone in the group will then call on their State Farm agent by singing the jingle “like a good neighbor, State Farm is there”. A group of one to three people find themselves in an unfortunate situation. Each of these commercials follows a similar structure. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. This campaign focuses on making humor out of unfortunate problems that are commonly faced. In June 2011, State Farm's premiered its "Get to a Better State" campaign. State Farm's first commercial jingle was created for The Jack Benny Program in the 1960s. The State Farm jingle ("Like a good neighbor, State Farm is there") was written by American singer-songwriter Barry Manilow in 1971. State Farm Finance Corporation Canada and State Farm Investor Services Canada Co.
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